ISU Retail Report
ISU Retail Report - Retail sales matter to the health of a community in terms of the quality of life of its residents and in its contribution to overall economic health. Nationally, retailing accounts for approximately 8.3% of the gross domestic product and is the second largest sector in the U.S. in number of businesses and number of employees. For local governments, retail sales provide an important tax base to advance provision of services to its citizens.
Communities realize that having a strong retail sector is a major component in economic growth and stability and for this reason, the Iowa State University Retail Trade Analysis Program is an important source for data and reporting. This report is one source for deepening a community's understanding of its retail strengths and weaknesses, providing information on the past to enhance decision making for the future.